Services
Communications Strategy
When looking for public relations support, clients immediately ask for the golden ticket – “I want to be on Oprah!” Our team at GoodPR understands what it takes to get there, and it’s definitely a long ride. All great communications plans center on a strong media relations outreach strategy, but GoodPR works with clients to develop an overall strategy that works for their company, from media relations to messaging to events. Whether a company has an internal PR team or not, GoodPR is collaborative and works with clients to develop plans that ultimately gain national exposure with their core audiences.
Media Relations
GoodPR’s consultants have worked with and for major media companies, resulting in strong, lasting relationships with most national media outlets. Placements for clients include exposure on The Oprah Winfrey Show, Ellen, The Doctors, Dr. Phil, Good Morning America, The Today Show, CBS Early Show, CNN, FOX News, NPR, Late Night with David Letterman, The New York Times, Wall Street Journal, USA Today, Associated Press, People Magazine and TV Guide, among others.
GoodPR works with clients to develop a media relations plan that fits their company’s goals and objectives, whether those goals are short or long term. Media relations should not be cookie cutter and needs to be customized to each client’s needs. We provide a road map for your company that is readily executable, including proactive and reactive support, as well as editorial calendar opportunities and a media crisis management program.
Message Development
A customized strategic messaging framework is important for all organizations to have, whether you are an individual, a non-profit, or a small, mid or large size company. GoodPR works with each client to identify key attributes that fit into your business goals, including top messages, vision, mission and audiences. GoodPR works with clients in a collaborative manner to identify challenges, opportunities and realities that will help shape your messaging, as well as zero in on your top audience priorities in order to custom shape your messages to these constituencies.
Once the messages are structured, GoodPR creates standard templates of company information, executive/management biographies, product sheets, and any other supporting documents that become your tools to reach the media.
Media Training
GoodPR’s founders are experienced at training talent and executives alike on how to best approach media interviews, whether it’s for print or broadcast opportunities. We can customize a full day or half day of media training depending on your experience level. In these sessions, GoodPR covers all the different kinds of media, the pitfalls, the tools and tricks of the trade, and we’ll help clients rehearse the newly created messages in many mock scenarios.
Event Management
Whether a client is looking for strategic direction on choosing events that fit into their overall marketing and communications goals, or staff support or media outreach support at events, GoodPR’s team has done it all. From festivals to expos, to webinars and blog tours, GoodPR can offer strategic direction and support for any plan.
